Joe Crawford


Director of Operations

Joe is driven to break down the walls that make the world of financial services intimidating to everyday people. This mindset benefits clients of Ribbon Falls Wealth Management because it makes Joe passionate about changing the lives of investors by replacing the industry’s omnipresent empty rhetoric and jargon with real, actionable truth.

As Director of Operations, he:

Joe began his financial services career in 2014 while receiving a Bachelor of Science in Business Administration from the University of North Carolina at Chapel Hill. He started in Analyst roles before earning promotions to Senior Associate and Director roles.

Joe Crawford, Ribbon Falls Wealth Management Director of Operations

Renaissance Man

Joe enjoys cycling, film, playing music, and watching sports – and he finds it nearly impossible to pick a favorite among those activities.

He received his first guitar, a $10 flea market gift from his grandfather, when he was 14 and never looked back. His string instrument collection often makes an appearance in the background during Zoom calls.

Joe bleeds “Carolina blue” in support of the teams of his alma mater, the University of North Carolina at Chapel Hill. During baseball season, he’s often found in the flag court at Camden Yards to cheer on his beloved Baltimore Orioles.

When the Orioles are out of town, his weekends often involve a visit to a historic movie theater for a classic repertory film or riding trains and bicycles as he visits friends along the Northeast Corridor.

Joe Crawford at The Stoney Pony